April showers may bring May flowers, but the month also has everyone sprinkled in diamonds. There are so many reasons to wear, celebrate, and gift this classic gemstone. We have an extra reason to celebrate diamonds, which are beloved year-round, in April, as they are the official birthstone of the month.
DIAMONDS ARE ICONIC for a reason: They’re strong, they shine, and they go with absolutely everything. The industry may be up in arms trying to figure out what’s going to happen now that lab-grown stones are mainstream, but consumers just want to find pretty, sparkly jewels that they can afford to buy and be proud to wear.
