THIS YEAR’S TRENDS are all motifs beyond the obvious, designs that invite a second look. 2024’s shoppers want to score something that their friends won’t be able to resist asking about. They don’t just want something outside the ordinary, they want a piece that deserves its own TikTok storytime, a jewel that invites the question, “What IS that?”
Spring is in full bloom and the bare trees and brown meadows are turning bright green once again. At this important time of renewal for Mother Nature, green is a symbol of fresh beginnings. It comes as no surprise that the color green is seen as having a positive effect on human psychology and emotions as well. The king and queen of beryls—and all green gemstones, really—is the emerald.
April showers may bring May flowers, but the month also has everyone sprinkled in diamonds. There are so many reasons to wear, celebrate, and gift this classic gemstone. We have an extra reason to celebrate diamonds, which are beloved year-round, in April, as they are the official birthstone of the month.
DIAMONDS ARE ICONIC for a reason: They’re strong, they shine, and they go with absolutely everything. The industry may be up in arms trying to figure out what’s going to happen now that lab-grown stones are mainstream, but consumers just want to find pretty, sparkly jewels that they can afford to buy and be proud to wear.
